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Design and Development

Quality and service are essential while design and development determine the future. In order to stay in fashion with the denim industry, the design department maintains close contact and exchange regular information on products with designers and jeans manufacturers globally. Besides this the Design Studio is also equipped with various forecasting agencies to gather information on the latest trends.

Intensive in-house product development is carried out for the spring/summer and autumn/winter seasons keeping in mind the latest optic, hand feel, shades, wash effects and silhouettes of denims. Along with fabric development and marketing handout hangers the design team creates a garment collection from the same fabrics showcasing silhouettes and wash effects which brings out the best in the developed fabrics.

All our developments are maintained in the fabric library and showroom for future reference, presentation and client support. Design teams of various clients work closely with the design studio and get benefited in their collection from the vast product library. Besides its own collection, the design studio also creates custom made collections for clients based on their requirements.
The design studio also participates in global textile fairs like TEXWORLD twice a year with the seasonal in-house collection and makes its presence felt on international ground.